Amfi Craft entered into the market for retail store fixtures over two decades ago after being approached by one of South Africa’s leading retailers, Fruit & Veg City to develop a unit for the display of their fresh produce that was exclusive to their brand. The solution was a strong but lightweight, hygienic and easy to clean fibreglass insert tray designed to be mounted on top of a shop fitted base.
After a number of years of supplying Fruit & Veg City stores we started to receive more and more interest in our product from customers all around South Africa and up into Africa. This increase in demand drove us to expand on our portfolio and develop a wide range of “off-the-shelf” produce display fixtures that are available to the open market.
In addition to providing “off-the-shelf” designs, we pride ourselves in being a fibreglass solutions provider with unique capabilities in being able to create innovative, custom designs. In recent years we have been commissioned by some of the biggest names in retail to develop exclusive ranges tailored to their brands, including the likes of Pick n Pay, Spar, Game and Makro.
Amfi Craft’s range of beautifully designed composite display stands are unique to anything else offered on the market.
In contrast to the conventional old boxy looking products, our units offer sleek curves with a high shine finish that effectively offsets the vibrant colours of fresh produce, making it “pop” against the black background.
Easy to clean
The smooth surface is easily wiped clean with standard household detergents.
Unlike with other materials such as wood, the gelcoated surface of fibreglass is non-porous. The risk of bacterial build-up and rot from fruit juices staining and seeping into the fixtures is therefore eliminated.
Strong & Lightweight
Fibreglass has a superior strength-to-weight ratio as compared to other materials.
Our products are produced via various moulding techniques that allow for intricate shapes and designs to be achieved that would otherwise not be possible with other materials such as wood, plastic or steel.
The gelcoat surface will not peel or flake and therefore never needs repainting.
Click on the images below to view our product benefits:
RETAIL DISPLAY FIXTURES